"The growing role of social media in the college admissions process poses potential pitfalls, but also many plusses for applicants... They can take virtual campus tours, learn about academic programs, and find out important admissions statistics like the average SAT or ACT scores for accepted students" Kaplan Test Prep V.P. of Research, Jeff Olson, 9/22/2011
"Five years ago, if you were applying to Stanford's Graduate School of Business, you likely wouldn't have known much about the program's dean beyond his official biography and a few interviews. Today, applicants know what conferences Dean Garth Saloner has attended recently, what articles he's reading, and even what his vanity license plate says—provided they follow him on Twitter." Stacy Blackman, U.S.News- Education- 2/25/2011
"While counselors are checking students out online, they are also trying to engage them on the Internet."
Lynn Shaughnessy, CBS MoneyWatch.com- 2/25/2011
"It’s no surprise that social media has changed the landscape of college admissions."
UMass Longitudinal Study
" In recent years, social media has become an important part of college admissions as well, with colleges and universities using sites like Facebook to target prospective students, open communication channels and even help in the admissions decision process."
Megan O'Niell, SocialTimes.com
"College-admissions offices overwhelmingly consider social media important for recruiting students, and more institutions are creating blogs and online profiles..."
Sara Lipka, The Chronicle of Higher Learning
"Be careful what you put online: Studies show that college admissions offices are turning to social media sites to connect with, and evaluate, prospective students."